Deere’s choice of SpaceX Starlink for up to 1-million-plus farm vehicles is an earthquake for Starlink competitors

by Peter B. de Selding

PARIS — Deere & Co.’s selection of SpaceX Starlink as its strategic partner to provide connectivity to Deere farm machinery in the United States and Brazil followed a vetting of 25-30 companies, including terminal builders, and in-field testing of many of them.

Deere announced the partnership on Jan. 16, but industry officials said the decision was made in November. That’s 14 months after Deere’s September 2022 request for industry proposals, but within the company’s announced schedule of an end-2023 decision and a commercially . . .

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