Blue Origin’s Bezos: ‘Barnstorming’ to lead satellite industry to new equilibrium

by Peter B. de Selding

Satellite industry officials say Blue Origin founder Jeff Bezos's Amazon-generated personal fortune gives the company a credibility that few other launch service providers -- not even SpaceX or United Launch Alliance -- can match. Credit: Space Florida


WASHINGTON — Blue Origin founder Jeff Bezos presented what was widely interpreted as the company’s “reverse SpaceX” roadmap to future orbital success and rocket reusability, saying suborbital tourism with the New Shepard rocket is indispensable to the future operation of the company’s larger New Glenn orbital vehicle.

In a March 7 presentation at Satellite 2017 during which Bezos announced . . .

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