Airline IFC case study: Air China assesses costs and benefits

by Amy Svitak

PARIS — When does a major airline take the plunge into in-flight connectivity? What economic benefits should it expect? Are they immediately measurable?

Zhihang Chi, vice president and general manager of Air China, which operates some 400 aircraft — mainly Airbus wide- and narrow bodies, to 106 international destinations — spoke to these issues Sept. 10 at Euroconsult’s World Satellite Business Week. Here are excerpts of his remarks with Euroconsult Senior Consultant Florent Rizzo and with the audience.

IFC is gaining a lot of attention from airlines. Some airlines were . . .

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